GloToven also shows Keef opening up more than we’ve ever seen before. On “Sneeze”, Keef’s perfectly sloppy and cocky lyrics are elevated by the aggressive, underlying beat: “Cooler than a fan, this bitch think that I’m sweat her/ ‘Chief Sosa, I look up to you,’ p***y boy, you better.” The album is at its best when Keef is able to match the energy and finesse that Zaytoven brings. Thanks to flawless production from the unstoppable Atlanta producer Zaytoven, there’s a sense of musical maturity that’s carried throughout each track. His earliest tracks were inciting, largely raw, shallow and unpolished but unrelentingly able to create immeasurable hype in any atmosphere. The Good: GloToven marks a shift in Chief Keef’s career. (Buy: Tickets to Upcoming Chief Keef Shows) After an already extensive and eventful career, with over 20 mixtapes and albums under his belt, Keef is back with GloToven, a 12-track studio album produced entirely by Zaytoven. He continued his infamous rise and is now hailed as a father and popularizer of drill music.
Critics discredited Keef for his petulant behavior, but neither he nor the law could stop him. During the early 2010s, he garnered a massive and excruciatingly loyal following that eventually caught the attention of Kanye West, who remixed his track “I Don’t Like”. The Lowdown: At age 16, Chief Keef didn’t just emerge onto the rap scene he erupted.
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